A brand is always so much more than the logo. An organization's brand is made up of colors, keywords and all those design pieces that help you tell your story faster and more visually. When we worked on the Beds4Kids Media Kit, we created a series of icons for use in future projects. (These icons could be used on their site, social graphics, and print materials.) It was fun to expand their visual library with a set of simple, playful icons!
You might feel like something is missing from your brand. It's easy to point a finger at your logo, but often times a set of icons can breath new life into a brand. If you don't have a brand guide, that will certainty help as well.
Your mission and/or offering set might have evolved over the years. It doesn't mean you need to scrap what you have for a whole new look. (Breath a sigh of relief with me!)
Like that / Want that? Tell us about your project!