It is kind of like dating. You don't need to play the field, but you want to make sure it's a good fit.
So, how many designers should you date before you know she/he's the one?!
Our happiest clients have done a little research before hand. They have probably looked into two or three, maybe had a call with another. It doesn't hurt our feelings. We want to make sure that you feel comfortable in your choice!
Personality, over all style, and the technical details are a few good things to think on as you consider your designer.
Would you and your designer enjoy spending time together? Long walks on the beach, anyone?! Ha. But in seriousness - would you look forward to meetings and calls? Do they seem trustworthy and honest? Usually you can answer these questions within the first 10 minutes of a call. Most of our work comes from referrals, so you might have the added bonus of talking with a current/past client. This one is generally not something you have to think through deeply - it's more of an unconscious feeling. You know when you know, you know?
Do you like your prospective designers portfolio? More importantly - would your audience like it? I love when clients come to us with a Pinterest board or collection of images. It helps us establish a visual preference and find some common definitions for words like words like "traditional," "modern," and "classical." You don't want the designer's portfolio to be all over the place, but you also don't want to see 10 pink watercolor logos in a row. You should be looking for a focused "look," with some room for flexibility.
Budget / Timing
I listed these two last because these are generally the most flexible parts of any project. You want to make sure your budget aligns with the designers rate sheet. As far as timing - it's very common for designers to be booked out into the future by 1 or 2 months. (The onboarding process can take a few weeks in some cases, so the wait time is definitely not wasted.) After talking with you, they will be able to give you a loose timeline and may ask for a deposit to hold your spot.
Oh! Bonus: One question I love to hear from prospective clients - "What sort of personal projects are you working on?" I love it for 2 reasons. Number 1 - I love sharing about my product line and daily sketches. Number 2 - When you hear about someone's personal projects, you see where their head is at and the direction they are leaning in. If that aligns with your business, you know you're in for some fun. I think we've had a soft spot for makers lately because Dusty and I are both working through the challenges of launching our own products.
This is one of those rare areas in life where you get to pick who you work with. Have fun with it! Don't be afraid to date a few designers before deciding they are the one.
If you'd like to check out our rate sheet and learn a little bit more about our process, head to the contact page and drop us a line! Can't wait to here from you!