The Root Collective partners with artisans in Guatemala to produce handcrafted ethical goods. 


(photos coming soon!)

We helped Bethany Tran of The Root Collective with her email nurture campaign.

Bethany is a content expert and came to us with the copy already written. We designed the series of 5 emails in Mailchimp.


Why a Nurture Campaign?

People support causes they know and trust. One of the easiest ways to establish a base relationship is through an automated email nurture campaign. When a potential supporter comes across your website and signs up for your mailing list, odds are that they know only the tiniest bit about what you do. An email nurture campaign is a way for you to introduce yourself, your cause and let them know why you’ll be a great partner in doing good.

You’ll get to show what you do and more importantly - what that looks like and where your new friend fits into your story.


The Root Collective sends out email 2 to 3 times per month announcing sales and updates.

Why Designed Emails?

Even after all this time and the advent of snaps and grams, email is still the number one most effective way to reach people. The key to keep reaching people is to make your emails something a reader can't wait to get their hands on. Do this with compelling stories and beautiful visuals.