Recent Work

Behind the Scenes: A Styled Shoot for Marie Mae Co

Styled shoots have been one of my favorite projects lately. I love talking through the product and brand story with the client. Finding props, and then making shot lists and story boards - it's this magical combination of planning and treasure hunting.

For this shoot with Marie Mae Co., I teamed up with the lovely Angie Webb. She took care of photos and lighting, which allowed me to be all in when it came to styling. We had 4-5 major "scenes" for this shoot and about 10 products all together. 

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We shot the entire session at Ember Hot Yoga in Downtown Woodstock. Amazing natural light and white walls made for photo shoot heaven. 

One under appreciated skill is how to drop things beautifully. I think it's something I learned in art school. Styling photos is so similar to painting - laying out the composition, considering colors - it's all there.

Product photos have to tell the story for customers who are too busy to read your product descriptions (i.e. everyone). Like most visuals, product photos work as the receptionist. Good photography is like a warm welcome to your audience. It should say, "You're in the right place. This is for you."

Hope you enjoyed this behind the scenes peek! You can see the final pieces on this page. If you're interested in a photo shoot for your company, don't hesitate to reach out. Contact us to get a list of current rates in your inbox.

Hugs!
Madison

Home Page Redesign for Rebecca Schoneveld

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Every once in a while we get to work on a super sweet home page redesign. For this project, we teamed up with Bethany Tran, founder of Weft & Warp. Bethany took the lead on strategy, brand storytelling and copywriting. We jumped in and brought her thoughts and ideas to life with visuals. 

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Check out the live site and view Rebecca's incredibly beautiful bridal collection here. Chat with Bethany on strategy and telling your brand story here

Branded Icons for Beds4Kids

 Beds4Kids Bed Icons Arranged

Beds4Kids Bed Icons Arranged

A brand is always so much more than the logo. An organization's brand is made up of colors, keywords and all those design pieces that help you tell your story faster and more visually. When we worked on the Beds4Kids Media Kit, we created a series of icons for use in future projects. (These icons could be used on their site, social graphics, and print materials.) It was fun to expand their visual library with a set of simple, playful icons!

 Mattress, Pillow and Bed Icons

Mattress, Pillow and Bed Icons

You might feel like something is missing from your brand. It's easy to point a finger at your logo, but often times a set of icons can breath new life into a brand. If you don't have a brand guide, that will certainty help as well. 

Your mission and/or offering set might have evolved over the years. It doesn't mean you need to scrap what you have for a whole new look. (Breath a sigh of relief with me!) 

 Bed Delivery Icon

Bed Delivery Icon

Like that / Want that? Tell us about your project!

high fives!
Mads